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User Experience Tag

Oct 17 2016

9 Insights from Digital Summit Detroit 2016

Digital Summit Detroit is only in its second year but has already established itself as a premier regional conference for digital marketing professionals. Allan, Valerie and Joel from our digital marketing team attended the event last week, and they were excited to share what they learned.   Beautiful day to be downtown to hear great minds share their thoughts on marketing #DSDET pic.twitter.com/yNOt5m51wU — Allan Dunlap (@AllanD_93) October 11, 2016 Allan, digital marketing coordinator, was hoping Digital Summit Detroit would provide him with some new tactics he could use for current and upcoming client projects. He mostly attended...

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3 Tips for Taking Advantage of Augmented Reality

The true value of augmented reality lies not in the technology itself, but in the immersive, interactive experience it offers the consumer.[/caption] You've got to feel a little bit sorry for augmented reality. It's so gifted, and it tries so hard, and yet so often it's dismissed as a mere parlor trick. It's understandable why: there are a lot of bad A/R campaigns out there. It doesn't have to be that way. Here are 3 tips for brands looking to take advantage of augmented reality: 1. Let the User Drive. A/R has come a long way...

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