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strategy Tag

Nov 03 2016

4 Tips for Cultivating a Creative Culture

“There is nothing quite as effective, when it comes to shutting down alternative viewpoints, as being convinced you are right.” – Ed Catmull   Creativity is a necessity for marketers, writers, designers, and the rest of us in decidedly "creative" positions. We are expected to produce novel and exciting ideas on a consistent basis. But there is more to creativity than just making art: It is the ability to approach problems in new ways and the courage to voice an opinion that no one else wants to voice. It’s also the discipline...

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Mobilegeddon: Why Mobile Optimization Can Make or Break Your Brand

Look down, if you are like 90% of American adults I bet you see a cell phone sitting next to you. More than likely you are a member of the 63% that regularly use your phone to surf the internet. You may even be part of the 21% of American adults who spend little to no time browsing on a desktop or tablet, instead choosing to access websites on your mobile device. So why is this important to you? Until recently mobile sites and responsive web design were bonus features...

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