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BCN Blog - Social Media - Location - Branch Creative Network
May 16 2017

Location, Location, Location: Social Media for Auto Dealerships, Part 1

A positive reputation is crucial for any small business. And in an age where 87% of consumers research their car purchases online, it's becoming even more important for auto dealerships to maintain a solid online reputation as well.   Managing your dealership's online presence may seem overwhelming. As new channels and technology get more complex, it's hard to know where to start -- especially when many dealerships built their identity over decades through word-of-mouth, community engagement and the well-recognized brands covering their sales lots.   In this series, we’ll present 3 basic strategies that can jump-start a social media presence. This post covers the...

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Oct 17 2016

9 Insights from Digital Summit Detroit 2016

Digital Summit Detroit is only in its second year but has already established itself as a premier regional conference for digital marketing professionals. Allan, Valerie and Joel from our digital marketing team attended the event last week, and they were excited to share what they learned.   Beautiful day to be downtown to hear great minds share their thoughts on marketing #DSDET pic.twitter.com/yNOt5m51wU — Allan Dunlap (@AllanD_93) October 11, 2016 Allan, digital marketing coordinator, was hoping Digital Summit Detroit would provide him with some new tactics he could use for current and upcoming client projects. He mostly attended...

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Sep 14 2016

Tools of the Trade: Influencer Marketing Conversation with Andy Naselli

This week our team brought in popular theology blogger Andy Naselli to host a discussion about building a following and earning trust – two critical components of Influencer Marketing. His career also includes roles as an author, pastor, and professor, which is to say that Andy is not necessarily a marketer, but he has spent years growing in his role as an influencer to spread information and ideas that support his beliefs.   [caption id="attachment_21186" align="alignright" width="200"] Andy Naselli is an assistant professor of New Testament and theology at Bethlehem College &...

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Periscope
Jun 28 2016

10 Tips for Getting Started on Periscope

2016 has been called the year of live video, with social platforms new and old providing users with tools to go live. Twitter’s contribution to live streaming is the much talked about Periscope. Going live can be a great addition to your content toolbox, providing viewers with a unique perspective that can be difficult to capture through other mediums. Before you start broadcasting though, it is important to take note of the platform’s functions and features. It’s time to tackle live streaming on Periscope like a pro with these 10...

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10 Tips for Getting Started on Snapchat

You’ve done it; you’ve taken the leap and joined the legions of SnapChatters. You are ready to get in on the buzz and excitement of this rapidly growing platform. But once you open the app, what’s next? Can I edit snaps? Who can see them? What is a Snapcode? Whether you are snapping for business or personal fun, here are 10 tips to help turn you into a SnapChat master. Your Profile GIF – Not a requirement, but adding a GIF to your profile adds a bit of personalization. GIFs will...

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Jan 11 2016

How Luxury Went Digital

There is a lot that goes into building a luxury brand. The prestige, the glamor, and the awe that accompanies the word luxury are traditionally not easy to come by, and thus once obtained, are fiercely guarded. From the design of products, through the outlets they are distributed, and the mediums of promotion that are used, luxury brands have long strived to differentiate themselves from the crowd. For marketers, that often meant not using tools that decreased the perceived level of exclusivity to the brand. A 2014 study showed that...

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Sep 02 2015

Hashtag Know How

The hashtag: once known only as the pound symbol on a phone or the symbolic representation of number, now holds a place of prominence on most major social platforms. From social media novices to the experts designing the latest and greatest, users recognize the symbol as a method of categorizing and discovering posts and conversations. However, despite it’s spread across platforms, all hashtag uses are not created equal. Hashtags deliver different results depending on the platform used. With this in mind, it is important to understand how each platform views...

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BCN Gets Muddy – Digital at the Dirty Girl Mud Run

Who’s afraid of a little mud? Not the Branch Creative team! This summer we’re traveling the country with the Dirty Girl Mud Run and Ford as the digital experts in Jackson Dawson's Ford Mud Mode team. What’s Ford Mud Mode?  It’s the Ford Escape and Ford Explorer bringing fun photo ops, swag and the $5,000 Mud Mode Makeover sweepstakes to the Dirty Girl Nation.  The BCN team, including our onsite Community Manager, rolled up our sleeves and jumped in the mud – capturing ALL the muddy moments on and off the course. At Dirty Girl Mud Run...

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Taking On Big Boulder

The word data is not known for generating a great deal of excitement unless you are among a very particular group of people. Social media experts are not generally who you would think of as members of that group; but what if I told you that there were over 300 social media experts gathered in Boulder, CO to spend two days talking about nothing besides social data? Two days of some of the biggest names in and around social media, from top platforms, to the music industry, to academia all...

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3 Advantages of Social Media for Customer Service

Customers don't always want to be a brand's friend, but they do want personal interaction when it comes to customer service. In the wake of Comcast's call-heard-round-the-world, it's as good a time as any to reflect on customer service. How can companies improve? One of the best ways is to integrate social media. A recent article posted over at The Next Web does a great job highlighting how companies like KLM, American Express and Zappos are using social media to boost their customer service game. But there's a reason why the same companies appear...

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