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Social Media Marketing Tag

Periscope
Jun 28 2016

10 Tips for Getting Started on Periscope

2016 has been called the year of live video, with social platforms new and old providing users with tools to go live. Twitter’s contribution to live streaming is the much talked about Periscope. Going live can be a great addition to your content toolbox, providing viewers with a unique perspective that can be difficult to capture through other mediums. Before you start broadcasting though, it is important to take note of the platform’s functions and features. It’s time to tackle live streaming on Periscope like a pro with these 10...

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Jan 11 2016

How Luxury Went Digital

There is a lot that goes into building a luxury brand. The prestige, the glamor, and the awe that accompanies the word luxury are traditionally not easy to come by, and thus once obtained, are fiercely guarded. From the design of products, through the outlets they are distributed, and the mediums of promotion that are used, luxury brands have long strived to differentiate themselves from the crowd. For marketers, that often meant not using tools that decreased the perceived level of exclusivity to the brand. A 2014 study showed that...

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Sep 02 2015

Hashtag Know How

The hashtag: once known only as the pound symbol on a phone or the symbolic representation of number, now holds a place of prominence on most major social platforms. From social media novices to the experts designing the latest and greatest, users recognize the symbol as a method of categorizing and discovering posts and conversations. However, despite it’s spread across platforms, all hashtag uses are not created equal. Hashtags deliver different results depending on the platform used. With this in mind, it is important to understand how each platform views...

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Automotive Marketing for Millennials: The Opportunity is Social

Auto industry observers are paying close attention to Millennials. Approximately 77 million strong (larger than the Baby Boomer generation), the Millennial generation is key to the long-term success of any automaker. But 18-34 year-olds aren't buying cars as fast as previous generations did. Should automakers be worried? Yes and no. The Sky Is Not Falling Contrary to pronouncements by groups like the U.S. Public Interest Group, which recently declared "the driving boom is over," the sky is not falling. While it's not entirely clear what's behind the shift in purchase behavior, we do know...

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Apr 21 2014

3 Tips for Customer-Centric Social Marketing

Today’s brands face an interesting dilemma in social media marketing. While business opportunity in social media is at an all-time high, consumer interest in brands is lower than ever. Today, social networks like Facebook and review services like Yelp make it easier than ever for consumers to find information on businesses from the source that matters most to them: other customers. Beyond that, integration by search engines like Google and Bing means that this crowd-sourced data is at the center of the user experience.Social media marketing isn’t going...

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