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Marketing Tag

Oct 17 2016

9 Insights from Digital Summit Detroit 2016

Digital Summit Detroit is only in its second year but has already established itself as a premier regional conference for digital marketing professionals. Allan, Valerie and Joel from our digital marketing team attended the event last week, and they were excited to share what they learned.   Beautiful day to be downtown to hear great minds share their thoughts on marketing #DSDET pic.twitter.com/yNOt5m51wU — Allan Dunlap (@AllanD_93) October 11, 2016 Allan, digital marketing coordinator, was hoping Digital Summit Detroit would provide him with some new tactics he could use for current and upcoming client projects. He mostly attended...

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Sep 22 2016

4 Tennis Lessons for Life and Work

My husband and I took up tennis when we moved to Detroit this summer. I expected tennis to be good exercise and a welcome relaxation from work stress, but what I didn’t expect was to learn so much about the way I approach life’s challenges. Below are some of those unexpected lessons playing tennis taught me about approaching life with more determination and passion.   1. Sometimes you've got to lose to get better   Starting out as very amateur players without instruction, our form was pretty bad. We started watching some YouTube videos...

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Sep 14 2016

Tools of the Trade: Influencer Marketing Conversation with Andy Naselli

This week our team brought in popular theology blogger Andy Naselli to host a discussion about building a following and earning trust – two critical components of Influencer Marketing. His career also includes roles as an author, pastor, and professor, which is to say that Andy is not necessarily a marketer, but he has spent years growing in his role as an influencer to spread information and ideas that support his beliefs.   [caption id="attachment_21186" align="alignright" width="200"] Andy Naselli is an assistant professor of New Testament and theology at Bethlehem College &...

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My Summer at Branch Creative Network

Allan Dunlap spent the summer working as an intern at Branch Creative Network, a digital marketing agency and subsidiary of Jackson Dawson. Allan shares his story in his own words:Not many freshmen know what they want to do when they finish college, but before I even began my college journey, I knew I wanted to pursue a career in marketing. When I told my friend Lance about my plans to go into marketing after college, he told me to talk to his father who had worked for a marketing firm...

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