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BCN Blog - Social Media - Location - Branch Creative Network
May 16 2017

Location, Location, Location: Social Media for Auto Dealerships, Part 1

A positive reputation is crucial for any small business. And in an age where 87% of consumers research their car purchases online, it's becoming even more important for auto dealerships to maintain a solid online reputation as well.   Managing your dealership's online presence may seem overwhelming. As new channels and technology get more complex, it's hard to know where to start -- especially when many dealerships built their identity over decades through word-of-mouth, community engagement and the well-recognized brands covering their sales lots.   In this series, we’ll present 3 basic strategies that can jump-start a social media presence. This post covers the...

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Oct 17 2016

9 Insights from Digital Summit Detroit 2016

Digital Summit Detroit is only in its second year but has already established itself as a premier regional conference for digital marketing professionals. Allan, Valerie and Joel from our digital marketing team attended the event last week, and they were excited to share what they learned.   Beautiful day to be downtown to hear great minds share their thoughts on marketing #DSDET pic.twitter.com/yNOt5m51wU — Allan Dunlap (@AllanD_93) October 11, 2016 Allan, digital marketing coordinator, was hoping Digital Summit Detroit would provide him with some new tactics he could use for current and upcoming client projects. He mostly attended...

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3 Advantages of Social Media for Customer Service

Customers don't always want to be a brand's friend, but they do want personal interaction when it comes to customer service. In the wake of Comcast's call-heard-round-the-world, it's as good a time as any to reflect on customer service. How can companies improve? One of the best ways is to integrate social media. A recent article posted over at The Next Web does a great job highlighting how companies like KLM, American Express and Zappos are using social media to boost their customer service game. But there's a reason why the same companies appear...

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