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Digital Marketing Tag

Oct 17 2016

9 Insights from Digital Summit Detroit 2016

Digital Summit Detroit is only in its second year but has already established itself as a premier regional conference for digital marketing professionals. Allan, Valerie and Joel from our digital marketing team attended the event last week, and they were excited to share what they learned.   Beautiful day to be downtown to hear great minds share their thoughts on marketing #DSDET pic.twitter.com/yNOt5m51wU — Allan Dunlap (@AllanD_93) October 11, 2016 Allan, digital marketing coordinator, was hoping Digital Summit Detroit would provide him with some new tactics he could use for current and upcoming client projects. He mostly attended...

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Sep 22 2016

4 Tennis Lessons for Life and Work

My husband and I took up tennis when we moved to Detroit this summer. I expected tennis to be good exercise and a welcome relaxation from work stress, but what I didn’t expect was to learn so much about the way I approach life’s challenges. Below are some of those unexpected lessons playing tennis taught me about approaching life with more determination and passion.   1. Sometimes you've got to lose to get better   Starting out as very amateur players without instruction, our form was pretty bad. We started watching some YouTube videos...

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Sep 14 2016

Tools of the Trade: Influencer Marketing Conversation with Andy Naselli

This week our team brought in popular theology blogger Andy Naselli to host a discussion about building a following and earning trust – two critical components of Influencer Marketing. His career also includes roles as an author, pastor, and professor, which is to say that Andy is not necessarily a marketer, but he has spent years growing in his role as an influencer to spread information and ideas that support his beliefs.   [caption id="attachment_21186" align="alignright" width="200"] Andy Naselli is an assistant professor of New Testament and theology at Bethlehem College &...

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Burberry London Snapchat Map
Apr 05 2016

Luxury on SnapChat – Becoming Mr. Burberry

Burberry is cementing their place as the luxury leader in digital. There is no doubt that many major brands have become eager to leverage the power of SnapChat in the last few months. With its actively engaged audience, variety of content options, and full screen viewing, the platform has a lot to offer. However, luxury brands have been conservative in their adoption of digital tools, including SnapChat, realizing that maintaining the integrity of their brand identity is paramount when creating content. With their 24 hour sponsorship of SnapChat Discover, Burberry created...

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Jan 11 2016

How Luxury Went Digital

There is a lot that goes into building a luxury brand. The prestige, the glamor, and the awe that accompanies the word luxury are traditionally not easy to come by, and thus once obtained, are fiercely guarded. From the design of products, through the outlets they are distributed, and the mediums of promotion that are used, luxury brands have long strived to differentiate themselves from the crowd. For marketers, that often meant not using tools that decreased the perceived level of exclusivity to the brand. A 2014 study showed that...

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Sep 17 2015

Ads Shall Not Pass: Ad Blocking From All Angles

  $50.7 billion. That is how much was spent on digital advertising in 2014.  While $19 million was spent on mobile advertising, digital display ads accounted for $22.2 billion. In a world where concerns of shrinking ad revenue in traditional media are rampant, digital advertising has been hailed as a saving grace, particularly for publishers. But what happens when that saving grace is faced with its own form of kryptonite? Enter ad blockers. While not a new technology by any means, these electronic gatekeepers’ growing prevalence among mainstream consumers is raising warning...

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Mobilegeddon: Why Mobile Optimization Can Make or Break Your Brand

Look down, if you are like 90% of American adults I bet you see a cell phone sitting next to you. More than likely you are a member of the 63% that regularly use your phone to surf the internet. You may even be part of the 21% of American adults who spend little to no time browsing on a desktop or tablet, instead choosing to access websites on your mobile device. So why is this important to you? Until recently mobile sites and responsive web design were bonus features...

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Time to Lower the Lifeboats on Sponsored Content?

I want to be clear: this is not a sponsored article. But if it was a sponsored article, would you be bothered? Full stop: does new research on consumer attitudes mean marketers should reconsider sponsored content? A recent study by Contently suggests that you might be. According to the study, sponsored content — the fast-growing format that blurs the line between editorial and advertising — is not consumers' favorite. Not by a long shot. A few notable findings, according to Contently: "Two-thirds of readers have felt deceived upon realizing that an article or video was sponsored by a...

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3 Tips for Taking Advantage of Augmented Reality

The true value of augmented reality lies not in the technology itself, but in the immersive, interactive experience it offers the consumer.[/caption] You've got to feel a little bit sorry for augmented reality. It's so gifted, and it tries so hard, and yet so often it's dismissed as a mere parlor trick. It's understandable why: there are a lot of bad A/R campaigns out there. It doesn't have to be that way. Here are 3 tips for brands looking to take advantage of augmented reality: 1. Let the User Drive. A/R has come a long way...

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Is the Internet Really Dying?

What if the Internet died?In a great post for TechCrunch, Danny Crichton argues that the Internet as we know it today is crumbling as self-contained mobile apps increase in popularity and capability. Crichton does a pretty good job distilling the situation:"Like any outmoded technology, the Web is rapidly losing users as it fails to adapt to disruption from mobile apps and continues to perform poorly - despite incredible optimization efforts - due to a bloated software architecture built of hacks on top of hacks. It had an unbelievable...

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