Search:
Branch Creative Network | Content Marketing
Branch Creative Network
Branch Creative Network
85
archive,tag,tag-content-marketing,tag-85,edgt-core-1.0,ajax_updown_fade,page_not_loaded,,bcn-ver-1.2, vertical_menu_with_scroll,smooth_scroll,blog_installed,wpb-js-composer js-comp-ver-4.6.2,vc_responsive
 

Content Marketing Tag

Oct 17 2016

9 Insights from Digital Summit Detroit 2016

Digital Summit Detroit is only in its second year but has already established itself as a premier regional conference for digital marketing professionals. Allan, Valerie and Joel from our digital marketing team attended the event last week, and they were excited to share what they learned.   Beautiful day to be downtown to hear great minds share their thoughts on marketing #DSDET pic.twitter.com/yNOt5m51wU — Allan Dunlap (@AllanD_93) October 11, 2016 Allan, digital marketing coordinator, was hoping Digital Summit Detroit would provide him with some new tactics he could use for current and upcoming client projects. He mostly attended...

0 Comments
Share Post

Your Customers as Storytellers: Personalizing Your Brand with User-Generated Content

Companies like GoPro and Red Bull align their brands with their customers' lifestyles, accomplishments and aspirations by leveraging user-generated content and storytelling. How many times have we seen companies try too hard when it comes to marketing? Some companies have gone to incredible places to make marketing work for them. Other companies have just embraced what makes them them. I look at a company like GoPro and Red Bull, both companies have very different products but  similar marketing techniques. One of the main ways that these companies do marketing well is...

0 Comments
Share Post

Time to Lower the Lifeboats on Sponsored Content?

I want to be clear: this is not a sponsored article. But if it was a sponsored article, would you be bothered? Full stop: does new research on consumer attitudes mean marketers should reconsider sponsored content? A recent study by Contently suggests that you might be. According to the study, sponsored content — the fast-growing format that blurs the line between editorial and advertising — is not consumers' favorite. Not by a long shot. A few notable findings, according to Contently: "Two-thirds of readers have felt deceived upon realizing that an article or video was sponsored by a...

0 Comments
Share Post

The Value of Visual: 3 Reasons Why Instagram & Pinterest Work

According to a recent study by Harvard, 44% of users are more likely to interact with brands that post pictures. Although Facebook and Twitter remain the two largest social sites in terms of users, Instagram and Pinterest are the networks that everyone is watching in 2014. In the ever-changing social media landscape, it's important for marketers to always be adapting, and there are several reasons why Instagram and Pinterest should be part of a successful marketing strategy. 1. Popularity Within the last year, both Instagram and Pinterest have emerged as major players...

0 Comments
Share Post
Apr 21 2014

3 Tips for Customer-Centric Social Marketing

Today’s brands face an interesting dilemma in social media marketing. While business opportunity in social media is at an all-time high, consumer interest in brands is lower than ever. Today, social networks like Facebook and review services like Yelp make it easier than ever for consumers to find information on businesses from the source that matters most to them: other customers. Beyond that, integration by search engines like Google and Bing means that this crowd-sourced data is at the center of the user experience.Social media marketing isn’t going...

0 Comments
Share Post
Apr 14 2014

Know Your Audience: Automotive Training Tips for Europe (Part 2)

Chris Harbowy, Instructional Designer/Writer at Jackson Dawson, offers additional tips for writing automotive educational content for the European market in this continued blog post. For more information, check out Part 1 of this two-part series.European ConsumersThis second installment takes a look at the European consumers who purchase the vehicles you create training for.Differences in the MarketGermans will pay more for a larger, more-powerful engine, whereas Italians prefer smaller, more fuel-efficient powertrains. Europeans in general prefer small station wagons much more than we do here in the U.S. In...

0 Comments
Share Post
Apr 11 2014

Know Your Audience: Automotive Training Tips for Europe (Part 1 of 2)

Writing training materials for the European automotive market requires additional steps compared to writing for the U.S. domestic auto market. Listed below are some issues that may need to be addressed.ProductThis first installment takes a look the physical differences between European vehicles and those sold domestically.Vehicle ContentFirst off, you’ll need to reference the appropriate ordering guide for the chosen country. You must also make sure you take into consideration localization. Localization (spelled localisation in Europe) is the term for unique equipment configurations for...

0 Comments
Share Post