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Brand Loyalty Tag

Consumer Trust Declining, Advertisers Must Look Beyond Data Alone

In an interesting interview posted in advance of Cannes, Sir Martin Sorrell, Founder and CEO of WPP, elaborated on the "Mad Men vs. Math Men" dynamic affecting the field of advertising today. Asked directly "What is the role of creativity in the increasingly data-driven advertising industry," Sorrell said something interesting:"There's about three quarters of our business in digital media planning and buying and data - so of our 18 billion projected, 19 billion in revenues for this year, three quarters of it is stuff that Don Draper in the '60s...

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