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Big Data Tag

Oct 17 2016

9 Insights from Digital Summit Detroit 2016

Digital Summit Detroit is only in its second year but has already established itself as a premier regional conference for digital marketing professionals. Allan, Valerie and Joel from our digital marketing team attended the event last week, and they were excited to share what they learned.   Beautiful day to be downtown to hear great minds share their thoughts on marketing #DSDET pic.twitter.com/yNOt5m51wU — Allan Dunlap (@AllanD_93) October 11, 2016 Allan, digital marketing coordinator, was hoping Digital Summit Detroit would provide him with some new tactics he could use for current and upcoming client projects. He mostly attended...

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Protect Your Data
May 03 2016

Protecting Yourself in the Digital World – 3 Tips for Data Security

Always connected, the truth is that we rarely go an hour without checking a phone, computer or tablet. Wi-Fi has become a common amenity in restaurants, coffee shops, and community gathering spaces, giving us untethered access to everything from Facebook to online banking. While the convenience of technology at our fingertips is beneficial, it is not without costs. We regularly praise connectedness and availability, but many users do not understand the access they grant to others while surfing the net. Using those conveniently placed free hotspots or replying to sweepstakes...

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Consumer Trust Declining, Advertisers Must Look Beyond Data Alone

In an interesting interview posted in advance of Cannes, Sir Martin Sorrell, Founder and CEO of WPP, elaborated on the "Mad Men vs. Math Men" dynamic affecting the field of advertising today. Asked directly "What is the role of creativity in the increasingly data-driven advertising industry," Sorrell said something interesting:"There's about three quarters of our business in digital media planning and buying and data - so of our 18 billion projected, 19 billion in revenues for this year, three quarters of it is stuff that Don Draper in the '60s...

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