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Automotive Marketing Tag

3 Facts About the Female Car Buyer

Automakers serious about long-term success need to adapt their marketing and customer experience strategies to the values and preferences of female consumers. Are car companies missing an opportunity among female consumers? Recent data suggests they are: according to separate studies by the University of Michigan Transportation Research Institute and the National Automobile Dealers Association, while female drivers now outnumber their male counterparts (105.7 million to 104.3 million), men represent 91% of salespeople at franchised car dealerships. No matter how you want to look at it, that's a serious disconnect - especially...

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3 Reasons Why Dealerships Need to Pop the Hood on The Sales Process

In American culture, the car dealership is almost as ubiquitous as the automobile itself. Its place in society is even established in state franchising laws across the country (something that Tesla and others are working hard to change). There's no doubt that dealers continue to play a starring role in the American auto industry. But rapidly changing consumer expectations - largely driven by new technology - are challenging the traditional car sales model like never before. Recognizing and responding to the following realities may mean the difference between...

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Automotive Marketing for Millennials: The Opportunity is Social

Auto industry observers are paying close attention to Millennials. Approximately 77 million strong (larger than the Baby Boomer generation), the Millennial generation is key to the long-term success of any automaker. But 18-34 year-olds aren't buying cars as fast as previous generations did. Should automakers be worried? Yes and no. The Sky Is Not Falling Contrary to pronouncements by groups like the U.S. Public Interest Group, which recently declared "the driving boom is over," the sky is not falling. While it's not entirely clear what's behind the shift in purchase behavior, we do know...

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What’s That Online Review Worth? An Average of $3,700 for New Car Purchases

The importance of social sharing and online recommendations won't come as any surprise to digital marketers, but a new study co-sponsored by social data platform ShareThis and the Paley Center for Media sheds some new light on peer-to-peer reviews' impact on buying propensity and bottom-line revenue. The results are impressive - particularly for automakers.Social Sharing Influences Purchase BehaviorSurveying more than 6,000 consumers within the automotive, technology and consumer packaged goods (CPG) industries, the study determined that "positive social sharing" - an enthusiastic online review by a trusted connection,...

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Apr 14 2014

Know Your Audience: Automotive Training Tips for Europe (Part 2)

Chris Harbowy, Instructional Designer/Writer at Jackson Dawson, offers additional tips for writing automotive educational content for the European market in this continued blog post. For more information, check out Part 1 of this two-part series.European ConsumersThis second installment takes a look at the European consumers who purchase the vehicles you create training for.Differences in the MarketGermans will pay more for a larger, more-powerful engine, whereas Italians prefer smaller, more fuel-efficient powertrains. Europeans in general prefer small station wagons much more than we do here in the U.S. In...

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Apr 11 2014

Know Your Audience: Automotive Training Tips for Europe (Part 1 of 2)

Writing training materials for the European automotive market requires additional steps compared to writing for the U.S. domestic auto market. Listed below are some issues that may need to be addressed.ProductThis first installment takes a look the physical differences between European vehicles and those sold domestically.Vehicle ContentFirst off, you’ll need to reference the appropriate ordering guide for the chosen country. You must also make sure you take into consideration localization. Localization (spelled localisation in Europe) is the term for unique equipment configurations for...

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