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Oct 17 2016

9 Insights from Digital Summit Detroit 2016

Digital Summit Detroit is only in its second year but has already established itself as a premier regional conference for digital marketing professionals. Allan, Valerie and Joel from our digital marketing team attended the event last week, and they were excited to share what they learned.   Beautiful day to be downtown to hear great minds share their thoughts on marketing #DSDET pic.twitter.com/yNOt5m51wU — Allan Dunlap (@AllanD_93) October 11, 2016 Allan, digital marketing coordinator, was hoping Digital Summit Detroit would provide him with some new tactics he could use for current and upcoming client projects. He mostly attended...

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Sep 30 2015

Are You SMART?

  High profits, increased engagement, market share: success means many things to many people. But across the spectrum of success there is a close relationship with achieving goals. Goals provide a benchmark for success, indicating whether the individual or organization accomplished what they set out to do. It is generally accepted that setting goals is important, but how often is it emphasized that goals should be smart? Smart in the sense that they make sense for the firm yes, but also SMART in that they deliver real insights and results. This distinction is often left...

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Taking On Big Boulder

The word data is not known for generating a great deal of excitement unless you are among a very particular group of people. Social media experts are not generally who you would think of as members of that group; but what if I told you that there were over 300 social media experts gathered in Boulder, CO to spend two days talking about nothing besides social data? Two days of some of the biggest names in and around social media, from top platforms, to the music industry, to academia all...

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Apr 16 2014

3 Tips for Goal Setting in Digital Marketing

If there’s anything more plentiful than buzzwords in digital marketing, it’s options for measuring success. And if there’s one way to kill a campaign quickly, it’s with unclear goals and KPIs. Responsibility for goal-setting is shared by whomever has a stake in the outcome of the campaign — corporate leadership, the marketing team, the agency, etc. I’ve worked with a lot of brands on a lot of campaigns. There are many reasons why goals might not be established at the outset, but not a single one of them...

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