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Technology

Feb 09 2016

Puppies and Paczki – Uber Is Delivering More Than Convenience

Uber is bound and determined to be a regular part of consumer’s daily lives, whether that is helping with their daily commute or delivering goods straight to their doorstep. In addition to several delivery partnerships with notable brands such as Nordstrom and 1-800 Flowers, Uber is looking to make an impact with campaigns that deliver a little something special. Last week, Uber partnered with Animal Planet and a number of animal shelters to deliver puppy playtime to consumers in select cities using a special code; $30 for 15 minutes of...

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Dec 02 2015

Click to Shop – Redefining the Shopping Network

Have you ever watched a video or even an ad and been enamored with something the subject was wearing or using? How do you track those items down? In sponsored videos they are generally called out by the host or listed in the video description, but what about those that are not?  With 60% of consumers willing to make a purchase through social media, how do brands leverage digital platforms as the new shopping destinations? Software companies such as Clicktivated, WireWax, and Cinematique work with brands to create various levels...

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