Search:
Branch Creative Network | Social Media
Branch Creative Network
Branch Creative Network
56
archive,paged,category,category-social-media,category-56,paged-2,category-paged-2,edgt-core-1.0,ajax_updown_fade,page_not_loaded,,bcn-ver-1.2, vertical_menu_with_scroll,smooth_scroll,blog_installed,wpb-js-composer js-comp-ver-4.6.2,vc_responsive
 

Social Media

Jan 11 2016

How Luxury Went Digital

There is a lot that goes into building a luxury brand. The prestige, the glamor, and the awe that accompanies the word luxury are traditionally not easy to come by, and thus once obtained, are fiercely guarded. From the design of products, through the outlets they are distributed, and the mediums of promotion that are used, luxury brands have long strived to differentiate themselves from the crowd. For marketers, that often meant not using tools that decreased the perceived level of exclusivity to the brand. A 2014 study showed that...

0 Comments
Share Post
Dec 02 2015

Click to Shop – Redefining the Shopping Network

Have you ever watched a video or even an ad and been enamored with something the subject was wearing or using? How do you track those items down? In sponsored videos they are generally called out by the host or listed in the video description, but what about those that are not?  With 60% of consumers willing to make a purchase through social media, how do brands leverage digital platforms as the new shopping destinations? Software companies such as Clicktivated, WireWax, and Cinematique work with brands to create various levels...

0 Comments
Share Post
Nov 04 2015

Swift on Social: How Taylor is Winning on More Than Just the Airwaves

Building and maintaining a brand is tough. A quick glance through any marketing publication will provide you with 10, 20, even 30 tips on how to make your brand stick and engage consumers. But what about when your brand is a person? What about when your brand is you? What happens when you function in one of the most competitive and cannibalistic industries in the world? Ask Taylor Swift. Yes, that Taylor Swift, the multi platinum artist who has managed to make it to the top in not one, but...

0 Comments
Share Post

Hey, Hey Hockeytown, Here Come the Emojis!

The opening day of any sport is an exciting time for fans. While preseason games satisfy the long awaited need for their favorite sport’s return, there is something special about the official start of a new season for fans. Disappointments of past seasons are pushed aside and anticipation for what is to come bubbles over as fans prepare themselves. With the explosion of social media, that excitement has generated an extensive amount of conversation and new opportunities for fans to engage with their favorite leagues and teams. For the NHL, whose...

0 Comments
Share Post
Sep 02 2015

Hashtag Know How

The hashtag: once known only as the pound symbol on a phone or the symbolic representation of number, now holds a place of prominence on most major social platforms. From social media novices to the experts designing the latest and greatest, users recognize the symbol as a method of categorizing and discovering posts and conversations. However, despite it’s spread across platforms, all hashtag uses are not created equal. Hashtags deliver different results depending on the platform used. With this in mind, it is important to understand how each platform views...

0 Comments
Share Post

A Whole New Discovery with Instagram Search

Imagine this: you’re sitting at home watching TV and it’s time for a commercial break. You reach for your phone for a little entertainment and start flipping through your feed to see your friends’ dogs, kids, and meals on Instagram. Maybe you follow a few sports teams, bands, or brands and their content appears as well. Once you get to the photos you’ve already seen, what do you do next?  Perhaps you will click on the search icon on your dashboard and see what Explore has to offer. Prior to...

0 Comments
Share Post

The Social Bite: 5 Rules for Handling Negative Social Feedback

The saying goes that “you can’t please everyone.” That may be true, but as a brand on social media, it is important to know how to react to negative feedback and have a plan in place to address it in a timely manner. So how do you prepare for the inevitable unwanted comment? Here are five rules to navigate the world of negative social feedback… No one wants to see negative comments on their page or have failings broadcast for the world to see. The easy solution may seem to be...

0 Comments
Share Post

They Did What?! Avoiding Social Media Faux Pas

Many brands strive to be the hot buzz on social media, but how many instead end up in hot water?  Stories consistently arise outlining creative spin gone wrong with companies crashing sensitive conversations to those whose humor hit a sour note. So how do you avoid becoming the next headline on Mashable?  Smart posting starts with knowing some basic rules of engagement… ·       Stay Relevant: Joining existing conversations and utilizing trending hashtags are great ways to grab consumer’s attention, drive engagement, and learn about your target market. However, making...

0 Comments
Share Post

3 Facts About the Female Car Buyer

Automakers serious about long-term success need to adapt their marketing and customer experience strategies to the values and preferences of female consumers. Are car companies missing an opportunity among female consumers? Recent data suggests they are: according to separate studies by the University of Michigan Transportation Research Institute and the National Automobile Dealers Association, while female drivers now outnumber their male counterparts (105.7 million to 104.3 million), men represent 91% of salespeople at franchised car dealerships. No matter how you want to look at it, that's a serious disconnect - especially...

1 Comment
Share Post

Your Customers as Storytellers: Personalizing Your Brand with User-Generated Content

Companies like GoPro and Red Bull align their brands with their customers' lifestyles, accomplishments and aspirations by leveraging user-generated content and storytelling. How many times have we seen companies try too hard when it comes to marketing? Some companies have gone to incredible places to make marketing work for them. Other companies have just embraced what makes them them. I look at a company like GoPro and Red Bull, both companies have very different products but  similar marketing techniques. One of the main ways that these companies do marketing well is...

0 Comments
Share Post