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Social Media

BCN Blog - Social Media - Location - Branch Creative Network
May 16 2017

Location, Location, Location: Social Media for Auto Dealerships, Part 1

A positive reputation is crucial for any small business. And in an age where 87% of consumers research their car purchases online, it's becoming even more important for auto dealerships to maintain a solid online reputation as well.   Managing your dealership's online presence may seem overwhelming. As new channels and technology get more complex, it's hard to know where to start -- especially when many dealerships built their identity over decades through word-of-mouth, community engagement and the well-recognized brands covering their sales lots.   In this series, we’ll present 3 basic strategies that can jump-start a social media presence. This post covers the...

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Four Tips for Becoming a Pro at Visual Storytelling on Instagram

We live in a visually dominated world and Instagram is a powerful platform in the social media world when it comes to visual content. With over 400 million active monthly users, Instagram’s platform hosts over 70 million photo posts per day with 510,000 photos being liked every minute. According to Instagram, about half of its users now follow at least one business on the platform and around 60 percent of users say they’ve learned about products through Instagram. However, in the sea of selfies, cats, and food, it’s easy for you...

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Periscope
Jun 28 2016

10 Tips for Getting Started on Periscope

2016 has been called the year of live video, with social platforms new and old providing users with tools to go live. Twitter’s contribution to live streaming is the much talked about Periscope. Going live can be a great addition to your content toolbox, providing viewers with a unique perspective that can be difficult to capture through other mediums. Before you start broadcasting though, it is important to take note of the platform’s functions and features. It’s time to tackle live streaming on Periscope like a pro with these 10...

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Jun 20 2016

Secrets of Snapchat

  Whether you are using it as a marketing tool for a brand or sending goofy pictures to friends, Snapchat is a powerful tool with plenty of features to facilitate creativity. But how do you find all those great options? What about the features you’ve seen but don’t know how to use? Here we look at 6 secrets of Snapchat to up your snapping game. Add multiple filters to snaps You know that you can enhance your snap with lens filters, but did you know that you could add multiple filters to the...

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10 Tips for Getting Started on Snapchat

You’ve done it; you’ve taken the leap and joined the legions of SnapChatters. You are ready to get in on the buzz and excitement of this rapidly growing platform. But once you open the app, what’s next? Can I edit snaps? Who can see them? What is a Snapcode? Whether you are snapping for business or personal fun, here are 10 tips to help turn you into a SnapChat master. Your Profile GIF – Not a requirement, but adding a GIF to your profile adds a bit of personalization. GIFs will...

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Burberry London Snapchat Map
Apr 05 2016

Luxury on SnapChat – Becoming Mr. Burberry

Burberry is cementing their place as the luxury leader in digital. There is no doubt that many major brands have become eager to leverage the power of SnapChat in the last few months. With its actively engaged audience, variety of content options, and full screen viewing, the platform has a lot to offer. However, luxury brands have been conservative in their adoption of digital tools, including SnapChat, realizing that maintaining the integrity of their brand identity is paramount when creating content. With their 24 hour sponsorship of SnapChat Discover, Burberry created...

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Mar 09 2016

STOP! Steps to Take Before You Start Using Influencer Marketing

  So you’ve decided to pursue influencer marketing, great! You have big ideas about who you want to work with and all of the great content you will create with them that will bring in droves of new fans and thrill your current fans. But before you start building your editorial calendar, make sure your influencer strategy factors in the keys to creating a successful campaign. Follow these rules to reap the benefits of influencer marketing without the headaches.   1. Influencers must match your brand – To be effective, the influencer you...

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Feb 18 2016

Know Before You Post – Using User Generated Content

It is no secret that consumers have taken the reigns in determining what flies in the world of content marketing, but have you considered the value in the content they  contribute in addition to the content you create for them? A 2015 Content Marketing Institute study showed that 78% of B2C brands were planning on using user generated content (UGC) in their marketing mix. That’s no number to scoff at, especially given the large number of companies who have seen success in using the content of their fans and advocates....

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Feb 03 2016

Is Influencer Marketing Your Golden Goose of Content?

Let’s talk Influencer Marketing: the new darling of marketing buzzwords. The reach of those considered influential to a market has long been a tool in marketer’s pocket but has recently stepped into the spotlight. As the focus of marketing has shifted from interrupting the conversation to becoming part of it, influencers have offered brands a way to earn an invitation to a community and develop the relationships that deliver brand engagement and loyalty.  The key in effective influencer marketing is maintaining authenticity. Influencers are valuable not only because of their...

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Jan 21 2016

Social Scoop – Emoji on the Rise

  Everyone has a favorite, the heart, the praise hands, maybe the puppy or the whale.  Those tiny cartoons we call emoji have become an integral part of how we text, tweet, message, and post, spurring not only an expansion in the number of native device emoji, but independent apps and keyboard extensions dedicated to enhancing and sometimes overriding text conversations. A recent study by Instagram evaluated the penetration of emoji into posts on the platform and revealed that 38% of US posts contained an emoji. That figure jumped to 63%...

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