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Marketing

3 Tips for Taking Advantage of Augmented Reality

The true value of augmented reality lies not in the technology itself, but in the immersive, interactive experience it offers the consumer.[/caption] You've got to feel a little bit sorry for augmented reality. It's so gifted, and it tries so hard, and yet so often it's dismissed as a mere parlor trick. It's understandable why: there are a lot of bad A/R campaigns out there. It doesn't have to be that way. Here are 3 tips for brands looking to take advantage of augmented reality: 1. Let the User Drive. A/R has come a long way...

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Jun 12 2014

Why Mobile Event Apps Matter

Mobile apps are a great way to maximize the value of attending events in-person. [/caption] A recent global research study determined that despite rapid proliferation throughout the broader marketing world, mobile adoption is still weak in the event planning industry. That's pretty astounding given that we're living in an age in which it's never been less important to attend live events in general. Think about it: concerts stream live via YouTube, webinars are recorded, press events are live-blogged, "live" TV is paused and returned to via DVR, and we can even attend...

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Beacons: Adding Context to Content

Beacons communicate with mobile devices via low-energy Bluetooth. [/caption] There's been a lot of talk about beacons among digital marketers lately. Heck, we couldn't resist ordering ourselves a few Estimote beacons to play around with around the Branch Creative Network office. But what exactly do they do? "A Very Small Lighthouse" — with Big Implications for Marketing Beacons are small devices that communicate with smartphones or other electronics via low-energy Bluetooth (or BLE, as its known) signals. Estimote encourages users to think of beacons in this way: "Think about it as a very small...

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Is the Internet Really Dying?

What if the Internet died?In a great post for TechCrunch, Danny Crichton argues that the Internet as we know it today is crumbling as self-contained mobile apps increase in popularity and capability. Crichton does a pretty good job distilling the situation:"Like any outmoded technology, the Web is rapidly losing users as it fails to adapt to disruption from mobile apps and continues to perform poorly - despite incredible optimization efforts - due to a bloated software architecture built of hacks on top of hacks. It had an unbelievable...

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3 Reasons Why Dealerships Need to Pop the Hood on The Sales Process

In American culture, the car dealership is almost as ubiquitous as the automobile itself. Its place in society is even established in state franchising laws across the country (something that Tesla and others are working hard to change). There's no doubt that dealers continue to play a starring role in the American auto industry. But rapidly changing consumer expectations - largely driven by new technology - are challenging the traditional car sales model like never before. Recognizing and responding to the following realities may mean the difference between...

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Automotive Marketing for Millennials: The Opportunity is Social

Auto industry observers are paying close attention to Millennials. Approximately 77 million strong (larger than the Baby Boomer generation), the Millennial generation is key to the long-term success of any automaker. But 18-34 year-olds aren't buying cars as fast as previous generations did. Should automakers be worried? Yes and no. The Sky Is Not Falling Contrary to pronouncements by groups like the U.S. Public Interest Group, which recently declared "the driving boom is over," the sky is not falling. While it's not entirely clear what's behind the shift in purchase behavior, we do know...

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Apr 21 2014

3 Tips for Customer-Centric Social Marketing

Today’s brands face an interesting dilemma in social media marketing. While business opportunity in social media is at an all-time high, consumer interest in brands is lower than ever. Today, social networks like Facebook and review services like Yelp make it easier than ever for consumers to find information on businesses from the source that matters most to them: other customers. Beyond that, integration by search engines like Google and Bing means that this crowd-sourced data is at the center of the user experience.Social media marketing isn’t going...

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