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Marketing

Sep 02 2015

Hashtag Know How

The hashtag: once known only as the pound symbol on a phone or the symbolic representation of number, now holds a place of prominence on most major social platforms. From social media novices to the experts designing the latest and greatest, users recognize the symbol as a method of categorizing and discovering posts and conversations. However, despite it’s spread across platforms, all hashtag uses are not created equal. Hashtags deliver different results depending on the platform used. With this in mind, it is important to understand how each platform views...

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BCN Gets Muddy – Digital at the Dirty Girl Mud Run

Who’s afraid of a little mud? Not the Branch Creative team! This summer we’re traveling the country with the Dirty Girl Mud Run and Ford as the digital experts in Jackson Dawson's Ford Mud Mode team. What’s Ford Mud Mode?  It’s the Ford Escape and Ford Explorer bringing fun photo ops, swag and the $5,000 Mud Mode Makeover sweepstakes to the Dirty Girl Nation.  The BCN team, including our onsite Community Manager, rolled up our sleeves and jumped in the mud – capturing ALL the muddy moments on and off the course. At Dirty Girl Mud Run...

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They Did What?! Avoiding Social Media Faux Pas

Many brands strive to be the hot buzz on social media, but how many instead end up in hot water?  Stories consistently arise outlining creative spin gone wrong with companies crashing sensitive conversations to those whose humor hit a sour note. So how do you avoid becoming the next headline on Mashable?  Smart posting starts with knowing some basic rules of engagement… ·       Stay Relevant: Joining existing conversations and utilizing trending hashtags are great ways to grab consumer’s attention, drive engagement, and learn about your target market. However, making...

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Mobilegeddon: Why Mobile Optimization Can Make or Break Your Brand

Look down, if you are like 90% of American adults I bet you see a cell phone sitting next to you. More than likely you are a member of the 63% that regularly use your phone to surf the internet. You may even be part of the 21% of American adults who spend little to no time browsing on a desktop or tablet, instead choosing to access websites on your mobile device. So why is this important to you? Until recently mobile sites and responsive web design were bonus features...

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What Social Listening Really Is

Social Listening: not the most glamorous of marketing buzzwords but an important one nonetheless. The rise in demand for measurable ROI for social media has produced the need for a more effective and meaningful approach to social media strategy. The practice of simply posting to a social platform, while never really effective but yet commonly used, is no longer acceptable. With the ever-increasing expectation of more personalized content and the fight for consumer’s attention and engagement, social listening gives marketers a direct link to the opinions, views, and needs that...

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3 Facts About the Female Car Buyer

Automakers serious about long-term success need to adapt their marketing and customer experience strategies to the values and preferences of female consumers. Are car companies missing an opportunity among female consumers? Recent data suggests they are: according to separate studies by the University of Michigan Transportation Research Institute and the National Automobile Dealers Association, while female drivers now outnumber their male counterparts (105.7 million to 104.3 million), men represent 91% of salespeople at franchised car dealerships. No matter how you want to look at it, that's a serious disconnect - especially...

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3 Advantages of Social Media for Customer Service

Customers don't always want to be a brand's friend, but they do want personal interaction when it comes to customer service. In the wake of Comcast's call-heard-round-the-world, it's as good a time as any to reflect on customer service. How can companies improve? One of the best ways is to integrate social media. A recent article posted over at The Next Web does a great job highlighting how companies like KLM, American Express and Zappos are using social media to boost their customer service game. But there's a reason why the same companies appear...

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Time to Lower the Lifeboats on Sponsored Content?

I want to be clear: this is not a sponsored article. But if it was a sponsored article, would you be bothered? Full stop: does new research on consumer attitudes mean marketers should reconsider sponsored content? A recent study by Contently suggests that you might be. According to the study, sponsored content — the fast-growing format that blurs the line between editorial and advertising — is not consumers' favorite. Not by a long shot. A few notable findings, according to Contently: "Two-thirds of readers have felt deceived upon realizing that an article or video was sponsored by a...

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3 Key Takeaways from This Year’s EventTrack Study

This year's EventTrack survey highlights a number of interesting insights, including a look at where in the event planning and production process marketers are leveraging social media. Every year, we look forward to EventTrack - the "world's largest annual research initiative on event marketing." Sponsored by Event Marketer and conduced in cooperation with the Event Marketing Institute and Mosaic, the survey offers a revealing look at what's happening - and what's next - in brands'  event marketing. If you're at all interested in event planning, digital marketing or the intersection...

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The Value of Visual: 3 Reasons Why Instagram & Pinterest Work

According to a recent study by Harvard, 44% of users are more likely to interact with brands that post pictures. Although Facebook and Twitter remain the two largest social sites in terms of users, Instagram and Pinterest are the networks that everyone is watching in 2014. In the ever-changing social media landscape, it's important for marketers to always be adapting, and there are several reasons why Instagram and Pinterest should be part of a successful marketing strategy. 1. Popularity Within the last year, both Instagram and Pinterest have emerged as major players...

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