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Leadership

Nov 03 2016

4 Tips for Cultivating a Creative Culture

“There is nothing quite as effective, when it comes to shutting down alternative viewpoints, as being convinced you are right.” – Ed Catmull   Creativity is a necessity for marketers, writers, designers, and the rest of us in decidedly "creative" positions. We are expected to produce novel and exciting ideas on a consistent basis. But there is more to creativity than just making art: It is the ability to approach problems in new ways and the courage to voice an opinion that no one else wants to voice. It’s also the discipline...

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Oct 17 2016

9 Insights from Digital Summit Detroit 2016

Digital Summit Detroit is only in its second year but has already established itself as a premier regional conference for digital marketing professionals. Allan, Valerie and Joel from our digital marketing team attended the event last week, and they were excited to share what they learned.   Beautiful day to be downtown to hear great minds share their thoughts on marketing #DSDET pic.twitter.com/yNOt5m51wU — Allan Dunlap (@AllanD_93) October 11, 2016 Allan, digital marketing coordinator, was hoping Digital Summit Detroit would provide him with some new tactics he could use for current and upcoming client projects. He mostly attended...

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Sep 22 2016

4 Tennis Lessons for Life and Work

My husband and I took up tennis when we moved to Detroit this summer. I expected tennis to be good exercise and a welcome relaxation from work stress, but what I didn’t expect was to learn so much about the way I approach life’s challenges. Below are some of those unexpected lessons playing tennis taught me about approaching life with more determination and passion.   1. Sometimes you've got to lose to get better   Starting out as very amateur players without instruction, our form was pretty bad. We started watching some YouTube videos...

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