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Branch Creative Network

Meet the Team- Allan Dunlap

After interning with BCN last summer, I returned to Detroit to join the team as a Digital Coordinator. I moved to Michigan from the sunny beaches of Tampa Bay, FL where I grew up. I recently graduated from Clearwater Christian College in Clearwater, FL. While I was a student, I worked for several marketing companies providing digital marketing services for local restaurants, non-profit organizations, and other businesses throughout the Tampa Bay area.             I am a dedicated sports enthusiast who was a member of my college’s basketball team. In addition to...

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Meet The Team – Kaitlyn Krause

Hello from Branch Creative Network! My name is Kaitlyn Krause and I am the new intern here at BCN. Hailing from Farmington Hills, Michigan, I recently graduated with my undergraduate degree in Marketing from Hofstra University. Hofstra is a smaller private college located 20 miles east of New York City. Being so close to a media hub such as New York, I was able to gain real-world marketing and business experience from my education. I will be returning to Hofstra for one more year to (hopefully) graduate with my M.B.A. in...

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They Did What?! Avoiding Social Media Faux Pas

Many brands strive to be the hot buzz on social media, but how many instead end up in hot water?  Stories consistently arise outlining creative spin gone wrong with companies crashing sensitive conversations to those whose humor hit a sour note. So how do you avoid becoming the next headline on Mashable?  Smart posting starts with knowing some basic rules of engagement… ·       Stay Relevant: Joining existing conversations and utilizing trending hashtags are great ways to grab consumer’s attention, drive engagement, and learn about your target market. However, making...

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Mobilegeddon: Why Mobile Optimization Can Make or Break Your Brand

Look down, if you are like 90% of American adults I bet you see a cell phone sitting next to you. More than likely you are a member of the 63% that regularly use your phone to surf the internet. You may even be part of the 21% of American adults who spend little to no time browsing on a desktop or tablet, instead choosing to access websites on your mobile device. So why is this important to you? Until recently mobile sites and responsive web design were bonus features...

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What Social Listening Really Is

Social Listening: not the most glamorous of marketing buzzwords but an important one nonetheless. The rise in demand for measurable ROI for social media has produced the need for a more effective and meaningful approach to social media strategy. The practice of simply posting to a social platform, while never really effective but yet commonly used, is no longer acceptable. With the ever-increasing expectation of more personalized content and the fight for consumer’s attention and engagement, social listening gives marketers a direct link to the opinions, views, and needs that...

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How Do We Create All That Content?

It is no secret that content marketing has become one of the hottest topics in marketing with brands across industries racing to find ways to capitalize. With ever increasing competition for consumer's attention and disposable income, the need to connect on a personal level has become an important factor in marketing strategy. Content marketing combines traditional principles of lead nurturing with a level of personalization by utilizing advanced data and sophisticated online channels and tactics for delivery. When planned and executed properly, it is both effective and cost-efficient. However, content marketing often has a major stumbling block ...

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3 Facts About the Female Car Buyer

Automakers serious about long-term success need to adapt their marketing and customer experience strategies to the values and preferences of female consumers. Are car companies missing an opportunity among female consumers? Recent data suggests they are: according to separate studies by the University of Michigan Transportation Research Institute and the National Automobile Dealers Association, while female drivers now outnumber their male counterparts (105.7 million to 104.3 million), men represent 91% of salespeople at franchised car dealerships. No matter how you want to look at it, that's a serious disconnect - especially...

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My Summer at Branch Creative Network

Allan Dunlap spent the summer working as an intern at Branch Creative Network, a digital marketing agency and subsidiary of Jackson Dawson. Allan shares his story in his own words:Not many freshmen know what they want to do when they finish college, but before I even began my college journey, I knew I wanted to pursue a career in marketing. When I told my friend Lance about my plans to go into marketing after college, he told me to talk to his father who had worked for a marketing firm...

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Your Customers as Storytellers: Personalizing Your Brand with User-Generated Content

Companies like GoPro and Red Bull align their brands with their customers' lifestyles, accomplishments and aspirations by leveraging user-generated content and storytelling. How many times have we seen companies try too hard when it comes to marketing? Some companies have gone to incredible places to make marketing work for them. Other companies have just embraced what makes them them. I look at a company like GoPro and Red Bull, both companies have very different products but  similar marketing techniques. One of the main ways that these companies do marketing well is...

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3 Advantages of Social Media for Customer Service

Customers don't always want to be a brand's friend, but they do want personal interaction when it comes to customer service. In the wake of Comcast's call-heard-round-the-world, it's as good a time as any to reflect on customer service. How can companies improve? One of the best ways is to integrate social media. A recent article posted over at The Next Web does a great job highlighting how companies like KLM, American Express and Zappos are using social media to boost their customer service game. But there's a reason why the same companies appear...

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