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Branch Creative Network

Validation for Video Views?

Video has become the gold standard for content marketing and the right video is an irreplaceable tool for driving website traffic, brand discussion, and social chatter.  However, with the cost of creation and disbursement, success metrics and ROI of those videos are thrown into the limelight. So what defines success for a video? Many marketers look to video views to tell them how successful they were at reaching and engaging the market, but is that really the best indicator? Views are measured differently on each social platform, with...

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Sep 17 2015

Ads Shall Not Pass: Ad Blocking From All Angles

  $50.7 billion. That is how much was spent on digital advertising in 2014.  While $19 million was spent on mobile advertising, digital display ads accounted for $22.2 billion. In a world where concerns of shrinking ad revenue in traditional media are rampant, digital advertising has been hailed as a saving grace, particularly for publishers. But what happens when that saving grace is faced with its own form of kryptonite? Enter ad blockers. While not a new technology by any means, these electronic gatekeepers’ growing prevalence among mainstream consumers is raising warning...

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Sep 02 2015

Hashtag Know How

The hashtag: once known only as the pound symbol on a phone or the symbolic representation of number, now holds a place of prominence on most major social platforms. From social media novices to the experts designing the latest and greatest, users recognize the symbol as a method of categorizing and discovering posts and conversations. However, despite it’s spread across platforms, all hashtag uses are not created equal. Hashtags deliver different results depending on the platform used. With this in mind, it is important to understand how each platform views...

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Meet the Team – Ben Dawson

In 2012 Ben founded Branch Creative Network and has had the pleasure of working beside good people. In his words, "I believe that hiring better people than me in key areas helps me grow and benefits the business as a whole." Besides traveling the world and eating great food Ben enjoys time with friends and family. GO BLUE!! ...

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Meet the Team – Sean Nelson

Sean joined BCN almost a year ago after several years working on digital initiatives with startups and financial institutions. He comes from the great state of Ohio where his Buckeye pride still rings true. Go Bucks! According to Sean, there are three truths in life, "You live, you die, and College Football is the greatest sport in the world!" Outside of work, Sean enjoys cooking at home (he is a trained chef) with his wife, playing with his two dogs, and traveling around the world. ...

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A Whole New Discovery with Instagram Search

Imagine this: you’re sitting at home watching TV and it’s time for a commercial break. You reach for your phone for a little entertainment and start flipping through your feed to see your friends’ dogs, kids, and meals on Instagram. Maybe you follow a few sports teams, bands, or brands and their content appears as well. Once you get to the photos you’ve already seen, what do you do next?  Perhaps you will click on the search icon on your dashboard and see what Explore has to offer. Prior to...

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BCN Gets Muddy – Digital at the Dirty Girl Mud Run

Who’s afraid of a little mud? Not the Branch Creative team! This summer we’re traveling the country with the Dirty Girl Mud Run and Ford as the digital experts in Jackson Dawson's Ford Mud Mode team. What’s Ford Mud Mode?  It’s the Ford Escape and Ford Explorer bringing fun photo ops, swag and the $5,000 Mud Mode Makeover sweepstakes to the Dirty Girl Nation.  The BCN team, including our onsite Community Manager, rolled up our sleeves and jumped in the mud – capturing ALL the muddy moments on and off the course. At Dirty Girl Mud Run...

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Taking On Big Boulder

The word data is not known for generating a great deal of excitement unless you are among a very particular group of people. Social media experts are not generally who you would think of as members of that group; but what if I told you that there were over 300 social media experts gathered in Boulder, CO to spend two days talking about nothing besides social data? Two days of some of the biggest names in and around social media, from top platforms, to the music industry, to academia all...

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The Social Bite: 5 Rules for Handling Negative Social Feedback

The saying goes that “you can’t please everyone.” That may be true, but as a brand on social media, it is important to know how to react to negative feedback and have a plan in place to address it in a timely manner. So how do you prepare for the inevitable unwanted comment? Here are five rules to navigate the world of negative social feedback… No one wants to see negative comments on their page or have failings broadcast for the world to see. The easy solution may seem to be...

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Why I Skipped Work…

It wasn’t because I hate it here, I promise. Over the long weekend of June 4th till the 7th, I was out of the office attending the 2015 NCAA Career in Sports Forum. Ten students from each Division I, II, and III institution were invited to apply, and through some stroke of luck I was one of 215 student-athletes chosen to attend.About the Conference:·      This four-day conference was held at the NCAA National Office in Indianapolis, Indiana. It was held to educate student athletes about the potential careers in sports, as...

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