Search:
Branch Creative Network | Blog
Branch Creative Network
Branch Creative Network
10830
blog,paged,paged-3,edgt-core-1.0,ajax_updown_fade,page_not_loaded,,bcn-ver-1.2, vertical_menu_with_scroll,smooth_scroll,blog_installed,wpb-js-composer js-comp-ver-4.6.2,vc_responsive
 

Branch Creative Network

Feb 03 2016

Is Influencer Marketing Your Golden Goose of Content?

Let’s talk Influencer Marketing: the new darling of marketing buzzwords. The reach of those considered influential to a market has long been a tool in marketer’s pocket but has recently stepped into the spotlight. As the focus of marketing has shifted from interrupting the conversation to becoming part of it, influencers have offered brands a way to earn an invitation to a community and develop the relationships that deliver brand engagement and loyalty.  The key in effective influencer marketing is maintaining authenticity. Influencers are valuable not only because of their...

0 Comments
Share Post
Jan 21 2016

Social Scoop – Emoji on the Rise

  Everyone has a favorite, the heart, the praise hands, maybe the puppy or the whale.  Those tiny cartoons we call emoji have become an integral part of how we text, tweet, message, and post, spurring not only an expansion in the number of native device emoji, but independent apps and keyboard extensions dedicated to enhancing and sometimes overriding text conversations. A recent study by Instagram evaluated the penetration of emoji into posts on the platform and revealed that 38% of US posts contained an emoji. That figure jumped to 63%...

0 Comments
Share Post
Jan 14 2016

First Adventure of 2016: CES!

For many people, the first week back to work after the holidays can be a bummer. A return to the workplace means a return to morning commutes, long days, and no more sleeping in. However, for some, including the BCN team, the first week in January brought a new adventure. Last week several members of our team had the opportunity to attend CES (Consumer Electronic Show) in Las Vegas. For anyone who is not sure what CES is, it is an enormous collection of the most cutting edge and intriguing...

0 Comments
Share Post
Jan 11 2016

How Luxury Went Digital

There is a lot that goes into building a luxury brand. The prestige, the glamor, and the awe that accompanies the word luxury are traditionally not easy to come by, and thus once obtained, are fiercely guarded. From the design of products, through the outlets they are distributed, and the mediums of promotion that are used, luxury brands have long strived to differentiate themselves from the crowd. For marketers, that often meant not using tools that decreased the perceived level of exclusivity to the brand. A 2014 study showed that...

0 Comments
Share Post
Dec 02 2015

Click to Shop – Redefining the Shopping Network

Have you ever watched a video or even an ad and been enamored with something the subject was wearing or using? How do you track those items down? In sponsored videos they are generally called out by the host or listed in the video description, but what about those that are not?  With 60% of consumers willing to make a purchase through social media, how do brands leverage digital platforms as the new shopping destinations? Software companies such as Clicktivated, WireWax, and Cinematique work with brands to create various levels...

0 Comments
Share Post
Nov 04 2015

Swift on Social: How Taylor is Winning on More Than Just the Airwaves

Building and maintaining a brand is tough. A quick glance through any marketing publication will provide you with 10, 20, even 30 tips on how to make your brand stick and engage consumers. But what about when your brand is a person? What about when your brand is you? What happens when you function in one of the most competitive and cannibalistic industries in the world? Ask Taylor Swift. Yes, that Taylor Swift, the multi platinum artist who has managed to make it to the top in not one, but...

0 Comments
Share Post

A Special Throwback Thursday

Most days at BCN we are focused on the latest and greatest technologies and strategies we can use to best optimize our clients’ digital footprint. However, there are times when conversation takes a more historical tone and we find ourselves discussing something completely different. Take for instance, the Detroit Grand Prix. Detroit has a great racing history, hosting the most illustrious racers from around the world over the years. As part of that, many Detroit businesses took part in the excitement of the races. One in particular, Jacoby’s German Biergarten...

0 Comments
Share Post

Hey, Hey Hockeytown, Here Come the Emojis!

The opening day of any sport is an exciting time for fans. While preseason games satisfy the long awaited need for their favorite sport’s return, there is something special about the official start of a new season for fans. Disappointments of past seasons are pushed aside and anticipation for what is to come bubbles over as fans prepare themselves. With the explosion of social media, that excitement has generated an extensive amount of conversation and new opportunities for fans to engage with their favorite leagues and teams. For the NHL, whose...

0 Comments
Share Post

Meet the Team – Katherine Jacoby

Katherine joined the BCN team as a content strategist in December 2014. A graduate of Saint Louis University (who here knows what a Billiken is?), Katherine spent 3 years in sports media and sponsorship before transitioning to digital full time. Katherine is an avid hockey fan who can be found loudly cheering for the Detroit Red Wings. She is also a Buckeye fan in an office full of Wolverines. In the offseason of her favorite sports you will find her at the lake sailing or paddle boarding and experimenting with her...

0 Comments
Share Post
Sep 30 2015

Are You SMART?

  High profits, increased engagement, market share: success means many things to many people. But across the spectrum of success there is a close relationship with achieving goals. Goals provide a benchmark for success, indicating whether the individual or organization accomplished what they set out to do. It is generally accepted that setting goals is important, but how often is it emphasized that goals should be smart? Smart in the sense that they make sense for the firm yes, but also SMART in that they deliver real insights and results. This distinction is often left...

0 Comments
Share Post