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Branch Creative Network

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Jun 20 2016

Secrets of Snapchat

  Whether you are using it as a marketing tool for a brand or sending goofy pictures to friends, Snapchat is a powerful tool with plenty of features to facilitate creativity. But how do you find all those great options? What about the features you’ve seen but don’t know how to use? Here we look at 6 secrets of Snapchat to up your snapping game. Add multiple filters to snaps You know that you can enhance your snap with lens filters, but did you know that you could add multiple filters to the...

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Jun 02 2016

Meet the Team – Adam Lenze

Adam Lenze joins the BCN team as a summer intern for 2016. He is in the process of completing his bachelor's degree majoring in Communications Media and minoring in Business Administration at the confusingly named but charmingly located Indiana University of Pennsylvania. After growing up in a small college town about two hours east of Pittsburgh, Adam is thrilled to be living so close to Detroit. It’s flat terrain stands in stark contrast to the hills where he was raised and he enjoys jogging across it while exploring the diverse and...

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10 Tips for Getting Started on Snapchat

You’ve done it; you’ve taken the leap and joined the legions of SnapChatters. You are ready to get in on the buzz and excitement of this rapidly growing platform. But once you open the app, what’s next? Can I edit snaps? Who can see them? What is a Snapcode? Whether you are snapping for business or personal fun, here are 10 tips to help turn you into a SnapChat master. Your Profile GIF – Not a requirement, but adding a GIF to your profile adds a bit of personalization. GIFs will...

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Protect Your Data
May 03 2016

Protecting Yourself in the Digital World – 3 Tips for Data Security

Always connected, the truth is that we rarely go an hour without checking a phone, computer or tablet. Wi-Fi has become a common amenity in restaurants, coffee shops, and community gathering spaces, giving us untethered access to everything from Facebook to online banking. While the convenience of technology at our fingertips is beneficial, it is not without costs. We regularly praise connectedness and availability, but many users do not understand the access they grant to others while surfing the net. Using those conveniently placed free hotspots or replying to sweepstakes...

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Burberry London Snapchat Map
Apr 05 2016

Luxury on SnapChat – Becoming Mr. Burberry

Burberry is cementing their place as the luxury leader in digital. There is no doubt that many major brands have become eager to leverage the power of SnapChat in the last few months. With its actively engaged audience, variety of content options, and full screen viewing, the platform has a lot to offer. However, luxury brands have been conservative in their adoption of digital tools, including SnapChat, realizing that maintaining the integrity of their brand identity is paramount when creating content. With their 24 hour sponsorship of SnapChat Discover, Burberry created...

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Adobe Summit 2016
Mar 30 2016

Lights, Camera, Adobe! Adobe Summit 2016

  Last week members of the BCN team ventured to Las Vegas to speak with and learn from some of the best and brightest in marketing and marketing data at Adobe Summit 2016. With over 10,000 attendees and 150 speaker sessions, Summit is an expansive and impressive week of top of the line tech and innovative thinking. Speakers from Mattel, Cirque du Soleil, the NFL, as well as Abby Wambach and George Clooney, were just a few of the big names featured throughout the week. The overall theme of the summit...

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Mar 09 2016

STOP! Steps to Take Before You Start Using Influencer Marketing

  So you’ve decided to pursue influencer marketing, great! You have big ideas about who you want to work with and all of the great content you will create with them that will bring in droves of new fans and thrill your current fans. But before you start building your editorial calendar, make sure your influencer strategy factors in the keys to creating a successful campaign. Follow these rules to reap the benefits of influencer marketing without the headaches.   1. Influencers must match your brand – To be effective, the influencer you...

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Feb 18 2016

Know Before You Post – Using User Generated Content

It is no secret that consumers have taken the reigns in determining what flies in the world of content marketing, but have you considered the value in the content they  contribute in addition to the content you create for them? A 2015 Content Marketing Institute study showed that 78% of B2C brands were planning on using user generated content (UGC) in their marketing mix. That’s no number to scoff at, especially given the large number of companies who have seen success in using the content of their fans and advocates....

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Feb 09 2016

Puppies and Paczki – Uber Is Delivering More Than Convenience

Uber is bound and determined to be a regular part of consumer’s daily lives, whether that is helping with their daily commute or delivering goods straight to their doorstep. In addition to several delivery partnerships with notable brands such as Nordstrom and 1-800 Flowers, Uber is looking to make an impact with campaigns that deliver a little something special. Last week, Uber partnered with Animal Planet and a number of animal shelters to deliver puppy playtime to consumers in select cities using a special code; $30 for 15 minutes of...

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