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BCN Blog - Social Media - Location - Branch Creative Network
May 16 2017

Location, Location, Location: Social Media for Auto Dealerships, Part 1

A positive reputation is crucial for any small business. And in an age where 87% of consumers research their car purchases online, it's becoming even more important for auto dealerships to maintain a solid online reputation as well.   Managing your dealership's online presence may seem overwhelming. As new channels and technology get more complex, it's hard to know where to start -- especially when many dealerships built their identity over decades through word-of-mouth, community engagement and the well-recognized brands covering their sales lots.   In this series, we’ll present 3 basic strategies that can jump-start a social media presence. This post covers the...

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Nov 03 2016

4 Tips for Cultivating a Creative Culture

“There is nothing quite as effective, when it comes to shutting down alternative viewpoints, as being convinced you are right.” – Ed Catmull   Creativity is a necessity for marketers, writers, designers, and the rest of us in decidedly "creative" positions. We are expected to produce novel and exciting ideas on a consistent basis. But there is more to creativity than just making art: It is the ability to approach problems in new ways and the courage to voice an opinion that no one else wants to voice. It’s also the discipline...

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Oct 17 2016

9 Insights from Digital Summit Detroit 2016

Digital Summit Detroit is only in its second year but has already established itself as a premier regional conference for digital marketing professionals. Allan, Valerie and Joel from our digital marketing team attended the event last week, and they were excited to share what they learned.   Beautiful day to be downtown to hear great minds share their thoughts on marketing #DSDET pic.twitter.com/yNOt5m51wU — Allan Dunlap (@AllanD_93) October 11, 2016 Allan, digital marketing coordinator, was hoping Digital Summit Detroit would provide him with some new tactics he could use for current and upcoming client projects. He mostly attended...

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Sep 22 2016

4 Tennis Lessons for Life and Work

My husband and I took up tennis when we moved to Detroit this summer. I expected tennis to be good exercise and a welcome relaxation from work stress, but what I didn’t expect was to learn so much about the way I approach life’s challenges. Below are some of those unexpected lessons playing tennis taught me about approaching life with more determination and passion.   1. Sometimes you've got to lose to get better   Starting out as very amateur players without instruction, our form was pretty bad. We started watching some YouTube videos...

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Sep 14 2016

Tools of the Trade: Influencer Marketing Conversation with Andy Naselli

This week our team brought in popular theology blogger Andy Naselli to host a discussion about building a following and earning trust – two critical components of Influencer Marketing. His career also includes roles as an author, pastor, and professor, which is to say that Andy is not necessarily a marketer, but he has spent years growing in his role as an influencer to spread information and ideas that support his beliefs.   [caption id="attachment_21186" align="alignright" width="200"] Andy Naselli is an assistant professor of New Testament and theology at Bethlehem College &...

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Four Tips to Amp Up Your Email Marketing Campaign

This might shock you, but email isn’t dead.   Email campaigns are still a viable way of reaching your current and potential customers. In fact, according to Campaign Monitor, you are six times more likely to get a click-through from an email campaign than you are from a tweet and you have the potential to reach three times as many people through email than Facebook or Twitter.   Have you thought about running an email campaign, but don’t know where to start? Or have you stopped running email campaigns because they didn’t perform as...

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Four Tips for Becoming a Pro at Visual Storytelling on Instagram

We live in a visually dominated world and Instagram is a powerful platform in the social media world when it comes to visual content. With over 400 million active monthly users, Instagram’s platform hosts over 70 million photo posts per day with 510,000 photos being liked every minute. According to Instagram, about half of its users now follow at least one business on the platform and around 60 percent of users say they’ve learned about products through Instagram. However, in the sea of selfies, cats, and food, it’s easy for you...

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Aug 12 2016

Meet The Team – Valerie Francia

Valerie joined the BCN team as a marketing specialist in June 2016. She completed her Master’s degree in Communication Studies in the beautiful, southeastern city of Greenville, South Carolina. While studying, she judged, coached, and competed in mock trial and debate. Since moving to the diverse city of Hamtramck, MI, she has been treating herself to the lively and stimulating flavors of Yemeni, Bengali, and Polish food and playing tennis in the local park. Valerie fits in well with the research-focused mindset of BCN that originally convinced her to come...

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4 Powerhouses Shaping the Ad-Blocking Landscape

$66 Billion.   That’s the amount that companies will spend on digital ads in 2016.   This year is the first time that companies will spend more money on digital advertising than on television. With such a large investment at stake in a volatile advertising landscape, advertisers are particularly mindful of where they are spending their money. But the growing use of ad blockers is starting to threaten that investment.   If you want to understand the current ad-blocking climate, you have be aware that in addition to the growing tension between ad blockers and advertisers,...

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Periscope
Jun 28 2016

10 Tips for Getting Started on Periscope

2016 has been called the year of live video, with social platforms new and old providing users with tools to go live. Twitter’s contribution to live streaming is the much talked about Periscope. Going live can be a great addition to your content toolbox, providing viewers with a unique perspective that can be difficult to capture through other mediums. Before you start broadcasting though, it is important to take note of the platform’s functions and features. It’s time to tackle live streaming on Periscope like a pro with these 10...

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