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Author:Valerie Francia

BCN Blog - Social Media - Location - Branch Creative Network
May 16 2017

Location, Location, Location: Social Media for Auto Dealerships, Part 1

A positive reputation is crucial for any small business. And in an age where 87% of consumers research their car purchases online, it's becoming even more important for auto dealerships to maintain a solid online reputation as well.   Managing your dealership's online presence may seem overwhelming. As new channels and technology get more complex, it's hard to know where to start -- especially when many dealerships built their identity over decades through word-of-mouth, community engagement and the well-recognized brands covering their sales lots.   In this series, we’ll present 3 basic strategies that can jump-start a social media presence. This post covers the...

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Nov 03 2016

4 Tips for Cultivating a Creative Culture

“There is nothing quite as effective, when it comes to shutting down alternative viewpoints, as being convinced you are right.” – Ed Catmull   Creativity is a necessity for marketers, writers, designers, and the rest of us in decidedly "creative" positions. We are expected to produce novel and exciting ideas on a consistent basis. But there is more to creativity than just making art: It is the ability to approach problems in new ways and the courage to voice an opinion that no one else wants to voice. It’s also the discipline...

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Sep 22 2016

4 Tennis Lessons for Life and Work

My husband and I took up tennis when we moved to Detroit this summer. I expected tennis to be good exercise and a welcome relaxation from work stress, but what I didn’t expect was to learn so much about the way I approach life’s challenges. Below are some of those unexpected lessons playing tennis taught me about approaching life with more determination and passion.   1. Sometimes you've got to lose to get better   Starting out as very amateur players without instruction, our form was pretty bad. We started watching some YouTube videos...

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Sep 14 2016

Tools of the Trade: Influencer Marketing Conversation with Andy Naselli

This week our team brought in popular theology blogger Andy Naselli to host a discussion about building a following and earning trust – two critical components of Influencer Marketing. His career also includes roles as an author, pastor, and professor, which is to say that Andy is not necessarily a marketer, but he has spent years growing in his role as an influencer to spread information and ideas that support his beliefs.   [caption id="attachment_21186" align="alignright" width="200"] Andy Naselli is an assistant professor of New Testament and theology at Bethlehem College &...

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