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How Do We Create All That Content?

It is no secret that content marketing has become one of the hottest topics in marketing with brands across industries racing to find ways to capitalize. With ever increasing competition for consumer's attention and disposable income, the need to connect on a personal level has become an important factor in marketing strategy. Content marketing combines traditional principles of lead nurturing with a level of personalization by utilizing advanced data and sophisticated online channels and tactics for delivery. When planned and executed properly, it is both effective and cost-efficient. However, content marketing often has a major stumbling block ...

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