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A Whole New Discovery with Instagram Search

Imagine this: you’re sitting at home watching TV and it’s time for a commercial break. You reach for your phone for a little entertainment and start flipping through your feed to see your friends’ dogs, kids, and meals on Instagram. Maybe you follow a few sports teams, bands, or brands and their content appears as well. Once you get to the photos you’ve already seen, what do you do next?  Perhaps you will click on the search icon on your dashboard and see what Explore has to offer. Prior to...

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BCN Gets Muddy – Digital at the Dirty Girl Mud Run

Who’s afraid of a little mud? Not the Branch Creative team! This summer we’re traveling the country with the Dirty Girl Mud Run and Ford as the digital experts in Jackson Dawson's Ford Mud Mode team. What’s Ford Mud Mode?  It’s the Ford Escape and Ford Explorer bringing fun photo ops, swag and the $5,000 Mud Mode Makeover sweepstakes to the Dirty Girl Nation.  The BCN team, including our onsite Community Manager, rolled up our sleeves and jumped in the mud – capturing ALL the muddy moments on and off the course. At Dirty Girl Mud Run...

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Taking On Big Boulder

The word data is not known for generating a great deal of excitement unless you are among a very particular group of people. Social media experts are not generally who you would think of as members of that group; but what if I told you that there were over 300 social media experts gathered in Boulder, CO to spend two days talking about nothing besides social data? Two days of some of the biggest names in and around social media, from top platforms, to the music industry, to academia all...

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The Social Bite: 5 Rules for Handling Negative Social Feedback

The saying goes that “you can’t please everyone.” That may be true, but as a brand on social media, it is important to know how to react to negative feedback and have a plan in place to address it in a timely manner. So how do you prepare for the inevitable unwanted comment? Here are five rules to navigate the world of negative social feedback… No one wants to see negative comments on their page or have failings broadcast for the world to see. The easy solution may seem to be...

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Why I Skipped Work…

It wasn’t because I hate it here, I promise. Over the long weekend of June 4th till the 7th, I was out of the office attending the 2015 NCAA Career in Sports Forum. Ten students from each Division I, II, and III institution were invited to apply, and through some stroke of luck I was one of 215 student-athletes chosen to attend.About the Conference:·      This four-day conference was held at the NCAA National Office in Indianapolis, Indiana. It was held to educate student athletes about the potential careers in sports, as...

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Meet the Team- Allan Dunlap

After interning with BCN last summer, I returned to Detroit to join the team as a Digital Coordinator. I moved to Michigan from the sunny beaches of Tampa Bay, FL where I grew up. I recently graduated from Clearwater Christian College in Clearwater, FL. While I was a student, I worked for several marketing companies providing digital marketing services for local restaurants, non-profit organizations, and other businesses throughout the Tampa Bay area.             I am a dedicated sports enthusiast who was a member of my college’s basketball team. In addition to...

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Meet The Team – Kaitlyn Krause

Hello from Branch Creative Network! My name is Kaitlyn Krause and I am the new intern here at BCN. Hailing from Farmington Hills, Michigan, I recently graduated with my undergraduate degree in Marketing from Hofstra University. Hofstra is a smaller private college located 20 miles east of New York City. Being so close to a media hub such as New York, I was able to gain real-world marketing and business experience from my education. I will be returning to Hofstra for one more year to (hopefully) graduate with my M.B.A. in...

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They Did What?! Avoiding Social Media Faux Pas

Many brands strive to be the hot buzz on social media, but how many instead end up in hot water?  Stories consistently arise outlining creative spin gone wrong with companies crashing sensitive conversations to those whose humor hit a sour note. So how do you avoid becoming the next headline on Mashable?  Smart posting starts with knowing some basic rules of engagement… ·       Stay Relevant: Joining existing conversations and utilizing trending hashtags are great ways to grab consumer’s attention, drive engagement, and learn about your target market. However, making...

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Mobilegeddon: Why Mobile Optimization Can Make or Break Your Brand

Look down, if you are like 90% of American adults I bet you see a cell phone sitting next to you. More than likely you are a member of the 63% that regularly use your phone to surf the internet. You may even be part of the 21% of American adults who spend little to no time browsing on a desktop or tablet, instead choosing to access websites on your mobile device. So why is this important to you? Until recently mobile sites and responsive web design were bonus features...

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What Social Listening Really Is

Social Listening: not the most glamorous of marketing buzzwords but an important one nonetheless. The rise in demand for measurable ROI for social media has produced the need for a more effective and meaningful approach to social media strategy. The practice of simply posting to a social platform, while never really effective but yet commonly used, is no longer acceptable. With the ever-increasing expectation of more personalized content and the fight for consumer’s attention and engagement, social listening gives marketers a direct link to the opinions, views, and needs that...

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