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Nov 04 2015

Swift on Social: How Taylor is Winning on More Than Just the Airwaves

Building and maintaining a brand is tough. A quick glance through any marketing publication will provide you with 10, 20, even 30 tips on how to make your brand stick and engage consumers. But what about when your brand is a person? What about when your brand is you? What happens when you function in one of the most competitive and cannibalistic industries in the world? Ask Taylor Swift. Yes, that Taylor Swift, the multi platinum artist who has managed to make it to the top in not one, but...

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A Special Throwback Thursday

Most days at BCN we are focused on the latest and greatest technologies and strategies we can use to best optimize our clients’ digital footprint. However, there are times when conversation takes a more historical tone and we find ourselves discussing something completely different. Take for instance, the Detroit Grand Prix. Detroit has a great racing history, hosting the most illustrious racers from around the world over the years. As part of that, many Detroit businesses took part in the excitement of the races. One in particular, Jacoby’s German Biergarten...

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Hey, Hey Hockeytown, Here Come the Emojis!

The opening day of any sport is an exciting time for fans. While preseason games satisfy the long awaited need for their favorite sport’s return, there is something special about the official start of a new season for fans. Disappointments of past seasons are pushed aside and anticipation for what is to come bubbles over as fans prepare themselves. With the explosion of social media, that excitement has generated an extensive amount of conversation and new opportunities for fans to engage with their favorite leagues and teams. For the NHL, whose...

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Meet the Team – Katherine Jacoby

Katherine joined the BCN team as a content strategist in December 2014. A graduate of Saint Louis University (who here knows what a Billiken is?), Katherine spent 3 years in sports media and sponsorship before transitioning to digital full time. Katherine is an avid hockey fan who can be found loudly cheering for the Detroit Red Wings. She is also a Buckeye fan in an office full of Wolverines. In the offseason of her favorite sports you will find her at the lake sailing or paddle boarding and experimenting with her...

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Sep 30 2015

Are You SMART?

  High profits, increased engagement, market share: success means many things to many people. But across the spectrum of success there is a close relationship with achieving goals. Goals provide a benchmark for success, indicating whether the individual or organization accomplished what they set out to do. It is generally accepted that setting goals is important, but how often is it emphasized that goals should be smart? Smart in the sense that they make sense for the firm yes, but also SMART in that they deliver real insights and results. This distinction is often left...

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Validation for Video Views?

Video has become the gold standard for content marketing and the right video is an irreplaceable tool for driving website traffic, brand discussion, and social chatter.  However, with the cost of creation and disbursement, success metrics and ROI of those videos are thrown into the limelight. So what defines success for a video? Many marketers look to video views to tell them how successful they were at reaching and engaging the market, but is that really the best indicator? Views are measured differently on each social platform, with...

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Sep 17 2015

Ads Shall Not Pass: Ad Blocking From All Angles

  $50.7 billion. That is how much was spent on digital advertising in 2014.  While $19 million was spent on mobile advertising, digital display ads accounted for $22.2 billion. In a world where concerns of shrinking ad revenue in traditional media are rampant, digital advertising has been hailed as a saving grace, particularly for publishers. But what happens when that saving grace is faced with its own form of kryptonite? Enter ad blockers. While not a new technology by any means, these electronic gatekeepers’ growing prevalence among mainstream consumers is raising warning...

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Sep 02 2015

Hashtag Know How

The hashtag: once known only as the pound symbol on a phone or the symbolic representation of number, now holds a place of prominence on most major social platforms. From social media novices to the experts designing the latest and greatest, users recognize the symbol as a method of categorizing and discovering posts and conversations. However, despite it’s spread across platforms, all hashtag uses are not created equal. Hashtags deliver different results depending on the platform used. With this in mind, it is important to understand how each platform views...

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Meet the Team – Ben Dawson

In 2012 Ben founded Branch Creative Network and has had the pleasure of working beside good people. In his words, "I believe that hiring better people than me in key areas helps me grow and benefits the business as a whole." Besides traveling the world and eating great food Ben enjoys time with friends and family. GO BLUE!! ...

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Meet the Team – Sean Nelson

Sean joined BCN almost a year ago after several years working on digital initiatives with startups and financial institutions. He comes from the great state of Ohio where his Buckeye pride still rings true. Go Bucks! According to Sean, there are three truths in life, "You live, you die, and College Football is the greatest sport in the world!" Outside of work, Sean enjoys cooking at home (he is a trained chef) with his wife, playing with his two dogs, and traveling around the world. ...

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