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Burberry London Snapchat Map
Apr 05 2016

Luxury on SnapChat – Becoming Mr. Burberry

Burberry is cementing their place as the luxury leader in digital. There is no doubt that many major brands have become eager to leverage the power of SnapChat in the last few months. With its actively engaged audience, variety of content options, and full screen viewing, the platform has a lot to offer. However, luxury brands have been conservative in their adoption of digital tools, including SnapChat, realizing that maintaining the integrity of their brand identity is paramount when creating content. With their 24 hour sponsorship of SnapChat Discover, Burberry created...

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Adobe Summit 2016
Mar 30 2016

Lights, Camera, Adobe! Adobe Summit 2016

  Last week members of the BCN team ventured to Las Vegas to speak with and learn from some of the best and brightest in marketing and marketing data at Adobe Summit 2016. With over 10,000 attendees and 150 speaker sessions, Summit is an expansive and impressive week of top of the line tech and innovative thinking. Speakers from Mattel, Cirque du Soleil, the NFL, as well as Abby Wambach and George Clooney, were just a few of the big names featured throughout the week. The overall theme of the summit...

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Mar 09 2016

STOP! Steps to Take Before You Start Using Influencer Marketing

  So you’ve decided to pursue influencer marketing, great! You have big ideas about who you want to work with and all of the great content you will create with them that will bring in droves of new fans and thrill your current fans. But before you start building your editorial calendar, make sure your influencer strategy factors in the keys to creating a successful campaign. Follow these rules to reap the benefits of influencer marketing without the headaches.   1. Influencers must match your brand – To be effective, the influencer you...

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Feb 18 2016

Know Before You Post – Using User Generated Content

It is no secret that consumers have taken the reigns in determining what flies in the world of content marketing, but have you considered the value in the content they  contribute in addition to the content you create for them? A 2015 Content Marketing Institute study showed that 78% of B2C brands were planning on using user generated content (UGC) in their marketing mix. That’s no number to scoff at, especially given the large number of companies who have seen success in using the content of their fans and advocates....

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Feb 09 2016

Puppies and Paczki – Uber Is Delivering More Than Convenience

Uber is bound and determined to be a regular part of consumer’s daily lives, whether that is helping with their daily commute or delivering goods straight to their doorstep. In addition to several delivery partnerships with notable brands such as Nordstrom and 1-800 Flowers, Uber is looking to make an impact with campaigns that deliver a little something special. Last week, Uber partnered with Animal Planet and a number of animal shelters to deliver puppy playtime to consumers in select cities using a special code; $30 for 15 minutes of...

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Feb 03 2016

Is Influencer Marketing Your Golden Goose of Content?

Let’s talk Influencer Marketing: the new darling of marketing buzzwords. The reach of those considered influential to a market has long been a tool in marketer’s pocket but has recently stepped into the spotlight. As the focus of marketing has shifted from interrupting the conversation to becoming part of it, influencers have offered brands a way to earn an invitation to a community and develop the relationships that deliver brand engagement and loyalty.  The key in effective influencer marketing is maintaining authenticity. Influencers are valuable not only because of their...

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Jan 21 2016

Social Scoop – Emoji on the Rise

  Everyone has a favorite, the heart, the praise hands, maybe the puppy or the whale.  Those tiny cartoons we call emoji have become an integral part of how we text, tweet, message, and post, spurring not only an expansion in the number of native device emoji, but independent apps and keyboard extensions dedicated to enhancing and sometimes overriding text conversations. A recent study by Instagram evaluated the penetration of emoji into posts on the platform and revealed that 38% of US posts contained an emoji. That figure jumped to 63%...

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Jan 14 2016

First Adventure of 2016: CES!

For many people, the first week back to work after the holidays can be a bummer. A return to the workplace means a return to morning commutes, long days, and no more sleeping in. However, for some, including the BCN team, the first week in January brought a new adventure. Last week several members of our team had the opportunity to attend CES (Consumer Electronic Show) in Las Vegas. For anyone who is not sure what CES is, it is an enormous collection of the most cutting edge and intriguing...

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Jan 11 2016

How Luxury Went Digital

There is a lot that goes into building a luxury brand. The prestige, the glamor, and the awe that accompanies the word luxury are traditionally not easy to come by, and thus once obtained, are fiercely guarded. From the design of products, through the outlets they are distributed, and the mediums of promotion that are used, luxury brands have long strived to differentiate themselves from the crowd. For marketers, that often meant not using tools that decreased the perceived level of exclusivity to the brand. A 2014 study showed that...

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Dec 02 2015

Click to Shop – Redefining the Shopping Network

Have you ever watched a video or even an ad and been enamored with something the subject was wearing or using? How do you track those items down? In sponsored videos they are generally called out by the host or listed in the video description, but what about those that are not?  With 60% of consumers willing to make a purchase through social media, how do brands leverage digital platforms as the new shopping destinations? Software companies such as Clicktivated, WireWax, and Cinematique work with brands to create various levels...

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