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Four Tips to Amp Up Your Email Marketing Campaign

This might shock you, but email isn’t dead.   Email campaigns are still a viable way of reaching your current and potential customers. In fact, according to Campaign Monitor, you are six times more likely to get a click-through from an email campaign than you are from a tweet and you have the potential to reach three times as many people through email than Facebook or Twitter.   Have you thought about running an email campaign, but don’t know where to start? Or have you stopped running email campaigns because they didn’t perform as...

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Four Tips for Becoming a Pro at Visual Storytelling on Instagram

We live in a visually dominated world and Instagram is a powerful platform in the social media world when it comes to visual content. With over 400 million active monthly users, Instagram’s platform hosts over 70 million photo posts per day with 510,000 photos being liked every minute. According to Instagram, about half of its users now follow at least one business on the platform and around 60 percent of users say they’ve learned about products through Instagram. However, in the sea of selfies, cats, and food, it’s easy for you...

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Aug 12 2016

Meet The Team – Valerie Francia

Valerie joined the BCN team as a marketing specialist in June 2016. She completed her Master’s degree in Communication Studies in the beautiful, southeastern city of Greenville, South Carolina. While studying, she judged, coached, and competed in mock trial and debate. Since moving to the diverse city of Hamtramck, MI, she has been treating herself to the lively and stimulating flavors of Yemeni, Bengali, and Polish food and playing tennis in the local park. Valerie fits in well with the research-focused mindset of BCN that originally convinced her to come...

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4 Powerhouses Shaping the Ad-Blocking Landscape

$66 Billion.   That’s the amount that companies will spend on digital ads in 2016.   This year is the first time that companies will spend more money on digital advertising than on television. With such a large investment at stake in a volatile advertising landscape, advertisers are particularly mindful of where they are spending their money. But the growing use of ad blockers is starting to threaten that investment.   If you want to understand the current ad-blocking climate, you have be aware that in addition to the growing tension between ad blockers and advertisers,...

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Periscope
Jun 28 2016

10 Tips for Getting Started on Periscope

2016 has been called the year of live video, with social platforms new and old providing users with tools to go live. Twitter’s contribution to live streaming is the much talked about Periscope. Going live can be a great addition to your content toolbox, providing viewers with a unique perspective that can be difficult to capture through other mediums. Before you start broadcasting though, it is important to take note of the platform’s functions and features. It’s time to tackle live streaming on Periscope like a pro with these 10...

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Change snapchat text size
Jun 20 2016

Secrets of Snapchat

  Whether you are using it as a marketing tool for a brand or sending goofy pictures to friends, Snapchat is a powerful tool with plenty of features to facilitate creativity. But how do you find all those great options? What about the features you’ve seen but don’t know how to use? Here we look at 6 secrets of Snapchat to up your snapping game. Add multiple filters to snaps You know that you can enhance your snap with lens filters, but did you know that you could add multiple filters to the...

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Jun 02 2016

Meet the Team – Adam Lenze

Adam Lenze joins the BCN team as a summer intern for 2016. He is in the process of completing his bachelor's degree majoring in Communications Media and minoring in Business Administration at the confusingly named but charmingly located Indiana University of Pennsylvania. After growing up in a small college town about two hours east of Pittsburgh, Adam is thrilled to be living so close to Detroit. It’s flat terrain stands in stark contrast to the hills where he was raised and he enjoys jogging across it while exploring the diverse and...

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10 Tips for Getting Started on Snapchat

You’ve done it; you’ve taken the leap and joined the legions of SnapChatters. You are ready to get in on the buzz and excitement of this rapidly growing platform. But once you open the app, what’s next? Can I edit snaps? Who can see them? What is a Snapcode? Whether you are snapping for business or personal fun, here are 10 tips to help turn you into a SnapChat master. Your Profile GIF – Not a requirement, but adding a GIF to your profile adds a bit of personalization. GIFs will...

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Protect Your Data
May 03 2016

Protecting Yourself in the Digital World – 3 Tips for Data Security

Always connected, the truth is that we rarely go an hour without checking a phone, computer or tablet. Wi-Fi has become a common amenity in restaurants, coffee shops, and community gathering spaces, giving us untethered access to everything from Facebook to online banking. While the convenience of technology at our fingertips is beneficial, it is not without costs. We regularly praise connectedness and availability, but many users do not understand the access they grant to others while surfing the net. Using those conveniently placed free hotspots or replying to sweepstakes...

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